Product Tag - Mats Bigert

At certain times, dates and places, pedestrians halt, traffic stops and silence ensues. For just a moment, generally counted in minutes, the world is a frozen arrow pointing at the thought of something important, so important that it should never be forgotten. As a meditative memento on the importance of a collective memory, we have compiled a series of these moments into a film. Together these sampled minutes of silence reflect one of few activities that bring people together regardless of religion, race or cultural background.
The archival material outlines a mute history of tragedy and grief, often staged against a backdrop of natural disasters and violent conflict. But the footage is also a reminder of the stoic nature of humans, never accepting the horrors of terror attacks, war or rogue killers.